Nitric Oxide (NO2) is a free form gas produced in the body (and regulated by various enzymes that either promote or destroy NO2) that is known in scientific circles as a “cell signaling molecule.” In brief, NO2 modulates (supports or actuates) pretty much every anabolic and growth-related compound, hormone or hormone-like substance in your body. So what a surprise that we would make gains through optimizing both production and the length of time NO2 hangs around!

NO2 has been studied extensively in the medical field, and has been shown to play an important part in seemingly a limitless range of functions within the body. Bodybuilders and sports figures have become well aware of the enormous pumps that NO2 inducing compounds can bring about in the gym, but few realize how far-reaching NO2’s effects can be on muscle growth!

The increased blood flow that NO2 imparts within the body will effectively enhance the delivery of key muscle-building nutrients to muscles cells, which will in turn affect a hastened hypertrophy response to training.

In addition, NO2 has been shown to positively affect the release of GRH, or gonadotropin releasing hormone, which can mean more testosterone flowing through your veins. Now there is something all men want to avoid, more natural muscle promoting, sex driving, fat inhibiting testosterone. (Ya, right.)

Another very interesting effect of increased NO2 levels is its ability to reduce inflammation, potentially reducing the pain associated with subjecting your muscles to highly intense training. Some other amazing effects of NO2 include increased strength and power output, stronger Type II muscle fiber stimulation (you know., the ones that make it possible to move more weight, increase speed and grow the largest?), and enhanced oxygen delivery to greedy tissues…uh, like muscle and cardiovascular tissues.

Of course, ALR Industries PRIMED Ultra™ contains the most powerful NO2 precursors in the industry (would you expect anything less?) and as usual, we created most of them.

-Citrulline Ethyl Ester Malate: Time-release precursor to Nitric Oxide in its most absorbable form.

-N(gamma)-Hydroxy-L-Arginine-Ethyl Ester: Unique hydroxy variant of arginine that radically increases and prolongs the production and level of NO2 in the body significantly, without interfering with the absorption of creatine whatsoever (and all of you are using creatine, aren’t you?).

Think you have tried all of these NO2 activators before? Did you notice the unique Ethyl Ester delivery technology from brought to you by ALR Industries? Hmmm, think again.

Stamina and Power Enhancing Matrix:

Remember earlier on when I mentioned that ALR Industrries has been getting ready to change the face of sports supplementation and to introduce some epic proportion innovations? Well, the “Stamina and Power Matrix” in the ALR Industries PRIMED Ultra™ formula is definitely one of these major, world-beating innovations. Stamina and power make the difference in where an athlete places in the level of true excellence everywhere from the court and gym, to the bedroom and stage. Having an edge of 10-20% over competition can separate the men and women from the boys and the girls!

Learn more about the individual compounds that make up this portion of ALR Industries PRIMED Ultra™, and see how your training can be taken to levels you never knew you were capable of…

-Carnosine Di-ethyl Ester and Anserine Ethyl Ester: Carnosine is a combination of two amino acids…histidine and beta-alanine. Anserine is, in short, super carnosine. Research is slowly pouring in from scientists all over the world, naming carnosine as an ergogenic aid that may even eclipse the power of creatine! Carnosine concentrations are highest in Type II muscle fibers, which of course are the one’s most important to bodybuilders and power/performance athletes alike.

When we train at very high levels of intensity, we need to match our energy output with equal amounts of energy production, or fatigue and weakness will quickly occur thus making us act like sissies. This is because high intensity activities increases H+ (hydrogen ion) production, which results in a reduction in intramuscular PH, leading to decreased performance and early on-set fatigue. Carnosine has the ability to “pick up” H+ and greatly delay the decrease in PH (up to 20-30% in Type II fibers), allowing us to work harder and longer in the gym or on the field and courts! Now imagine highly improved oral bioavailability potential realized by way of Ethyl Ester delivery technology. Okay, how about Di-Ethyl Ester delivery technology then!

Of course we have a few other notable goodies in this matrix as well. But you get the point.

Neuro-Blaze, Energy and Focus Matrix:

You can eat all the right foods, take all the right supplements, and have the most scientifically validated workout plan known to man, but without the ability to focus while in the gym or on the playing field, you will NEVER reach your physique or athletic potential. Whether it be fielding a hard-hit ground ball, returning a wicked backhand on the run, diving for a low pass, or pushing out an 8th, 9th, and 10th rep, when your body wants to quit at 7, it takes extremely intense concentration, as well as precision mind/body connection to be successful. Luckily for you, the R & D team at ALR Industries understands this (because they live it, just as you), and thus included in PRIMED Ultra™ optimal synergistic combination of six of the most furious-focusing agents in the industry…

Schizandra Proprietary Extract: This is an herb that has been said to have many valuable affects depending upon the extraction method and source. These include everything from anti-oxidant value to regulatory affects upon cholesterol. The reason we are so fascinated with the herb is due to its affects upon recovery and focus. When you need to make one more rep, set or play and need to be at 100%...then do a little more than that, Schizandra is the perfect synergist with Carnosine DiEthyl Ester and Arnosine Ethyl Ester. You will feel and see the difference. Oh, but there is a little more to this up-dated matrix.

Norhordenine: This is actually a naturally occurring substance that is found in many grains and plants. It is chemically related to an amino acid called tyramine. Norhordenine has been noted as a fat loss compound but does so via stimulating norepinephrine release. This makes norhordenine a central nervous system stimulant. Whenever the CNS is stimulated neuron-net response is as well. Better focus, more strength and energy are all common side affects of CNS stimulation.

Vinpocetine: Vincamine is a compound present in the leaves of the periwinkle plant. And to our good fortune it is a precursor to vinpocetine which is an amazing compound that has many positive affects upon the brain and body….and yes, vincamine does convert to vinpocetine in the body. Some studies support the belief that these compounds increase blood flow to the brain, act as a powerful anti-oxidant and support or enhance glucose delivery to the brain. Of course these affects are a major plus for an athlete in need of primal focus, but add in that vinpocetine also enhances norepinephine release thus CNS stimulation and I am certain you will understand the synergy here.

Vinburnine: Another naturally occurring compound found in the herb Hunteria Eburnea.This is an interesting compound that appears to enhance tissue up-take of oxygen while supporting memory and focus. We certainly believe so.

Huperzine A: The brain uses 20% of the body's energy. It requires constant oxygen which it receives from the bloodstream and uses approximately 25% of all oxygen inhaled. Brain physiology is highly complex and has the power to influence everything we do. Huperzine A, a natural alkaloid isolated from the Chinese club moss Huperzia serrata, is being continually researched for its benefits toward promoting cognitive function by several pathways including increased oxygen up-take.

Caffeine: One of the best energy-producing, fatigue-fighting chemicals on the planet, caffeine works by blocking adenosine receptors in the brain. This keeps you both energized and alert. In addition, caffeine affects the release of more epinephrine (adrenalin) from the adrenal glands, which causes the liver to release more sugar into the bloodstream for enhanced energy, as well as causes muscles to “tighten” and become more “ready for action.”