Fact: Americans are overweight. Is dietary fat the reason? Previous generations often consumed higher percentages of dietary fat than many overweight people do today yet did not suffer from obesity. Despite eating low fat foods, the fat epidemic continues unabated. Why? One reason may be the decrease of conjugated linoleic acid (CLA) in the diet that is the result of the trend towards “low-fat” and red meat-free diets. Fat that is not used for energy production is converted into new stored fat cells. CLA is essential for the transport of dietary fat into cells where it is used to build muscle and produce energy. The primary dietary sources of CLA are beef and milk. Americans are eating less red meat and drinking less whole milk in order to reduce their dietary intake of saturated fat. People often drink non-fat milk, but it is the fat content of the milk that contains CLA. Since skim milk contains virtually no CLA, those seeking to lose weight who switch to skim milk and a reduced-red meat diet are depriving themselves of a potential source of this fat-reducing nutrient. CLA by Olympian Labs can supplement this deficiency and aid in weight loss.

HOW DOES ITWORK?
CLA inhibits fat storage by enhancing the ability of cell membranes (other than fat cells) to open up and allow the absorption of fats and other nutrients. It also promotes the growth of muscles by letting nutrients into active muscle cells. Dr. Michael Pariza, who conducted research on CLA with the University of Wisconsin-Madison, reported in August 2000 to the American Chemical Society that “It doesn’t make a big fat cell get little. What it rather does is keep a little fat cell from getting big.” Trials have shown CLA to help build muscles, reduce body fat, while protecting against arterial disorders and a host of aging-related diseases. CLA pushes glucose (blood sugar) into muscle and connective tissue cells instead of letting it turn into body fat. CLA also reduces protein degradation (catabolic metabolism) that occurs with advancing age. It can help develop a better-looking as well as healthier body.

MANY BENEFITS
CLA is a unique supplement. Not only does it guard against serious diseases and health conditions, but it is also an effective tool for one of the most serious conditions affecting Americans: Obesity. As more and more Americans join the ranks of the overweight, millions more start diets that are usually destined to failure. Why? Because when less calories are consumed, there is usually a significant loss of muscle as well as fat, due to the fact that the body starts to burn, or catabolic, muscle for energy. This can lead to even more serious health consequences (your heart, for example, is a muscle). Not to mention the fact that without lean muscle mass, which burns calories while fat tissue doesn’t, the body’s metabolism plummets with every ounce of muscle digested therefore requiring the dieter to eat less and less to maintain weight loss. Conversely, a higher level of lean muscle tissue means that the body’s metabolism is increase (more calories are burned). Achieving a high metabolism translates into the dieter being able to eat more and still lose fat.

OLYMPIAN LABS GUARANTEE
Created from wholesome safflower and sunflower oil, each CLA softgel by Olympian Labs contains 1000mg of this essential acid. Olympian Labs has also added a mixed tocopherol concentrate that contains critical Vitamin E, important for muscle development and is a beneficial anti-oxidant. CLA softgels are guaranteed to be hexane, pesticide and herbicide free.

The muscle sparing effect of CLA coupled with its fat-reducing abilities reveal why CLA by Olympian Labs is a must for anyone pursuing a healthy, long life.